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~person:"Gröppel-Klein, Andrea"
~type_genre:"Statistik"
~type_genre:"Systematic review"
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30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea
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Customer Experience : Forum Dienstleistungsmanagement
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(pp. 37-60)
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2012
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