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~person:"Grahsl, Isabella"
~person:"Grewal, Dhruv"
~person:"Walker, Orville C."
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Relationship marketing"
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Marketingtheorie
Relationship marketing
Marketingmanagement
28
Marketing management
27
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10
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9
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9
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7
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5
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4
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Grahsl, Isabella
Grewal, Dhruv
Walker, Orville C.
Homburg, Christian
31
Kotler, Philip
26
Bruhn, Manfred
21
Kumar, V.
19
Keller, Kevin Lane
16
Sheth, Jagdish N.
16
Kleinaltenkamp, Michael
14
Grönroos, Christian
11
Perreault, William D.
9
Terho, Harri
9
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Tadajewski, Mark
8
Verhoef, Peter C.
8
Bauer, Hans H.
7
Hunt, Shelby D.
7
Krohmer, Harley
7
Lehmann, Donald R.
7
Palmatier, Robert W.
7
Wensley, Robin
7
Wilde, Klaus D.
7
Aghazadeh, Hashem
6
Fink, Klaus-J.
6
Hollensen, Svend
6
Knittel, Christopher R.
6
Mullins, John W.
6
Neslin, Scott A.
6
Payne, Adrian
6
Petersen, J. Andrew
6
Quach, Sara
6
Stango, Victor
6
Cannon, Joseph P.
5
Casidy, Riza
5
Finne, Åke
5
Gupta, Sunil
5
Hippner, Hajo
5
Krafft, Manfred
5
Lindgreen, Adam
5
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1
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Schriftenreihe des Energie-Forschungszentrums Niedersachsen
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ECONIS (ZBW)
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1
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
2
Marketing
Grewal, Dhruv
;
Levy, Michael
-
2018
-
Sixth edition
Persistent link: https://www.econbiz.de/10011576031
Saved in:
3
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Mullins, John W.
-
2014
-
8th ed
Persistent link: https://www.econbiz.de/10009718795
Saved in:
4
Marketing management : a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
-
2013
-
8. ed
Persistent link: https://www.econbiz.de/10009517183
Saved in:
5
Identifikation und Erschließung innovativer Wachstumspotenziale von Energieversorgungsunternehmen im Privatkundensegment
Grahsl, Isabella
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011343223
Saved in:
6
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Mullins, John W.
-
2011
-
7. ed. , international student ed.
Persistent link: https://www.econbiz.de/10003953957
Saved in:
7
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Mullins, John W.
-
2008
-
6. ed.
Persistent link: https://www.econbiz.de/10003598560
Saved in:
8
Marketing management : a strategic, decision-making approach
Mullins, John W.
;
Walker, Orville C.
;
Boyd, Harper W.
; …
-
2005
-
5. ed
Persistent link: https://www.econbiz.de/10001795505
Saved in:
9
Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 107-140
Persistent link: https://www.econbiz.de/10003201776
Saved in:
10
Marketing strategy : a decision-focused approach
Walker, Orville C.
(
contributor
)
-
2005
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002804451
Saved in:
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