Marketing strategy : a decision-focused approach
Orville C. Walker; John W. Mullins
| Year of publication: |
c 2011 ; 7. ed. , international student ed.
|
|---|---|
| Authors: | Walker, Orville C. ; Mullins, John W. |
| Publisher: |
New York, NY : McGraw-Hill Higher Education |
| Subject: | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 352 S. graph. Darst 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Previous ed.: 2008. - Includes bibliographical references and index Erscheint: 01. Maerz 2010 |
| ISBN: | 0-07-017146-7 ; 978-0-07-017146-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003953957