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~person:"Grahsl, Isabella"
~person:"Grewal, Dhruv"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Relationship marketing"
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Grahsl, Isabella
Grewal, Dhruv
Homburg, Christian
31
Kotler, Philip
26
Bruhn, Manfred
21
Kumar, V.
19
Keller, Kevin Lane
16
Sheth, Jagdish N.
16
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14
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11
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9
Terho, Harri
9
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8
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8
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8
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8
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8
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7
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7
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7
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7
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7
Wensley, Robin
7
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7
Aghazadeh, Hashem
6
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6
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Neslin, Scott A.
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Schriftenreihe des Energie-Forschungszentrums Niedersachsen
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1
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
2
Marketing
Grewal, Dhruv
;
Levy, Michael
-
2018
-
Sixth edition
Persistent link: https://www.econbiz.de/10011576031
Saved in:
3
Identifikation und Erschließung innovativer Wachstumspotenziale von Energieversorgungsunternehmen im Privatkundensegment
Grahsl, Isabella
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011343223
Saved in:
4
Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 107-140
Persistent link: https://www.econbiz.de/10003201776
Saved in:
5
Loyalty in e-tailing : a conceptual framework
Grewal, Dhruv
;
Lindsey-Mullikin, Joan
;
Munger, Jeanne
- In:
Customer relationship management in electronic markets
,
(pp. 31-49)
.
2003
Persistent link: https://www.econbiz.de/10002410888
Saved in:
6
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
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