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~person:"Grappi, Silvia"
~person:"Romani, Simona"
~subject:"Consumer behaviour"
~subject:"Italy"
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Search: subject_exact:"Product piracy"
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Consumer behaviour
Italy
Luxury goods
6
Luxusgüter
6
Product counterfeiting
6
Produktpiraterie
6
Brand image
5
Konsumentenverhalten
5
Markenimage
5
Brand
1
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1
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Counterfeiting
1
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Marktforschung
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Grappi, Silvia
Romani, Simona
Stöttinger, Barbara
9
Phau, Ian
8
Chaudhry, Peggy E.
7
Bian, Xuemei
6
Chan, Ricky Y. K.
5
Penz, Elfriede
5
Sharma, Piyush
5
Stumpf, Stephen A.
5
Cesareo, Ludovica
4
Gabrielli, Veronica
4
Gistri, Giacomo
4
Tjiptono, Fandy
4
Arli, Denni
3
Baghi, Ilaria
3
Bashir, Irfan
3
Bobrie, François
3
Bourreau, Marc
3
Budiman, Santi
3
Cui, Annie Peng
3
Dördrechter, Nikolai
3
Eisend, Martin
3
Fazili, Asif Iqbal
3
Jiang, Ling
3
Khan, Sameeullah
3
Koh, Byungwan
3
Le Roux, André
3
Loken, Barbara
3
Niemand, Thomas
3
Pastore, Alberto
3
Qian, Yi
3
Raghunathan, Srinivasan
3
Sang Hoo Bae
3
Shan, Juan
3
Thebault, Marinette
3
Waelbroeck, Patrick
3
Waters, James
3
Agarwal, Satish
2
Ali, Mazhar
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The journal of brand management : an international journal
2
Luxury marketing : a challenge for theory and practice
1
Marketing letters : a journal of research in marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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1
Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria
;
Gabrielli, Veronica
;
Grappi, Silvia
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 452-464
Persistent link: https://www.econbiz.de/10011620594
Saved in:
2
Counterfeiting of luxury brands : opportunity beyond the threat
Grappi, Silvia
;
Baghi, Ilaria
;
Balboni, Bernardo
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 295-315)
.
2013
Persistent link: https://www.econbiz.de/10009667670
Saved in:
3
When counterfeits raise the appeal of luxury brands
Romani, Simona
;
Gistri, Giacomo
;
Pace, Stefano
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 807-824
Persistent link: https://www.econbiz.de/10009579965
Saved in:
4
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
5
Consumption practices of counterfeit luxury goods in the Italian context
Gistri, Giacomo
;
Romani, Simona
;
Pace, Stefano
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 364-374
Persistent link: https://www.econbiz.de/10003847281
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