When counterfeits raise the appeal of luxury brands
Year of publication: |
2012
|
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Authors: | Romani, Simona ; Gistri, Giacomo ; Pace, Stefano |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 3, p. 807-824
|
Subject: | Produktpiraterie | Product counterfeiting | Luxusgüter | Luxury goods | Markenimage | Brand image | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour |
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