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~person:"Green, Maxwell H."
~subject:"Relationship marketing"
~subject:"Services"
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Search: subject_exact:"Service-Dominant Logic"
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Relationship marketing
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Betriebliche Wertschöpfung
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Customer Co-Created Servitization
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Green, Maxwell H.
Vargo, Stephen L.
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International journal of production economics
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Two strands of servitization : a thematic analysis of traditional and customer co-created servitization and future research directions
Green, Maxwell H.
;
Davies, Philip
;
Ng, Irene
- In:
International journal of production economics
192
(
2017
),
pp. 40-53
Persistent link: https://www.econbiz.de/10011782299
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