Two strands of servitization : a thematic analysis of traditional and customer co-created servitization and future research directions
Year of publication: |
October 2017
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Authors: | Green, Maxwell H. ; Davies, Philip ; Ng, Irene |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 192.2017, p. 40-53
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Subject: | Servitization | Service-dominant logic | Internet of things | Business model | Value | Customer Co-Created Servitization | Geschäftsmodell | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Leistungsbündel | Bundling strategy | Internet der Dinge |
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