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~person:"Green, Paul E."
~person:"Malhotra, Naresh K."
~subject:"Internationales Marketing"
~subject:"Market segmentation"
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Internationales Marketing
Market segmentation
Marketing theory
39
Marketingtheorie
39
Market research
27
Marktforschung
27
Theorie
12
Theory
12
Paul E. Green
8
Conjoint analysis
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Conjoint-Analyse
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Marketing
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International marketing
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Multivariate Analyse
3
Multivariate analysis
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Naresh K. Malhotra
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History of economic thought
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Green, Paul E.
Malhotra, Naresh K.
Sheth, Jagdish N.
6
Paliwoda, Stanley J.
5
Ryans, John K.
5
Finlay, Steven
3
McCarthy, Edmund Jerome
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Perreault, William D.
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Albers, Sönke
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Dholakia, Nikhilesh
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Eckhardt, Giana M.
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Grewal, Rajdeep
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Müller, Christoph
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Nahr-Ettl, Christina
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Sander, Matthias
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Sarstedt, Marko
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Spyropoulou, Stavroula
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Wind, Yoram
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Legends in marketing
2
Fundamentals of marketing research ; Vol. 6
1
The nature and scope of marketing research
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ECONIS (ZBW)
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Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
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2
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009301069
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3
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
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4
Overcoming the attribute prespecification bias in international marketing research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.
;
Bartels, Betsy Charles
-
2007
Persistent link: https://www.econbiz.de/10003541359
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