Nguyen, The Ninh; Lobo, Antonio; Greenland, Steven - In: Marketing Intelligence & Planning 35 (2017) 3, pp. 377-396
Purpose The purpose of this paper is to investigate the influence of consumers’ collectivism and long-term orientation (LTO) cultural values on their purchase intention in relation to environment-friendly products. Design/methodology/approach This research adopts a hypo-deductive research...