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~person:"Grefermann, Klaus"
~person:"Lunardo, Renaud"
~person:"Orth, Ulrich R."
~subject:"Color"
~subject:"Consumer motivation"
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Verpackung
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17.09.1988
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Grefermann, Klaus
Lunardo, Renaud
Orth, Ulrich R.
Abreu, Ana Maria
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Food packaging and the color red : how negative cognitive associations influence feelings of guilt
Lunardo, Renaud
;
Saintives, Camille
;
Chaney, Damien
- In:
Journal of business research : JBR
134
(
2021
),
pp. 589-600
Persistent link: https://www.econbiz.de/10012643922
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Cultural differences in design-based product evaluation: the role of holistic and analytic thinking
Liu, Li
-
2013
Persistent link: https://www.econbiz.de/10009767549
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