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~person:"Gretz, Richard T."
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Gretz, Richard T.
Arora, Ashish
33
Buxmann, Peter
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Hess, Thomas
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August, Terrence
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D'Costa, Anthony P.
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Journal of marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Halo or cannibalization? : how new software entrants impact sales of incumbent software in platform markets
Allen, B. J.
;
Gretz, Richard T.
;
Houston, Mark B.
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013258849
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2
The impact of superstar and non-superstar software on hardware sales : the moderating role of hardware lifecycle
Gretz, Richard T.
;
Malshe, Ashwin
;
Bauer, Carlos
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 394-416
Persistent link: https://www.econbiz.de/10012107160
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