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~person:"Grewal, Dhruv"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Konsumentenverhalten
Marketing
164
Consumer behaviour
76
Marktforschung
76
Theorie
74
Theory
74
Marketingmanagement
72
Market research
71
Marketing management
67
Relationship marketing
61
Beziehungsmarketing
60
Marketing theory
43
Marketingtheorie
43
Deutschland
32
Einzelhandel
32
Germany
32
Retail trade
32
India
27
Indien
27
Online-Marketing
22
Business-to-business marketing
21
Lieferantenmanagement
21
Supplier relationship management
21
Werbung
21
Internet marketing
20
Dienstleistungsqualität
19
Service quality
19
Advertising
18
Brand management
18
Customer satisfaction
18
Kommunikation
18
Kundenzufriedenheit
18
Markenführung
18
Unternehmen
17
Customer service
16
Kundenservice
16
Marketingforschung
16
Physical distribution
16
Vertrieb
16
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Undetermined
39
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2
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Article
82
Book / Working Paper
15
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Article in journal
72
Aufsatz in Zeitschrift
72
Aufsatz im Buch
12
Book section
12
Collection of articles of several authors
7
Sammelwerk
7
Handbook
4
Handbuch
4
Aufsatzsammlung
3
Lehrbuch
2
Reprint
2
Textbook
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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Language
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English
83
German
14
Author
All
Grewal, Dhruv
Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Han, Heesup
70
Kleinaltenkamp, Michael
54
Mattila, Anna S.
52
Wiedmann, Klaus-Peter
52
Huber, Frank
48
Loureiro, Sandra Maria Correia
48
Herrmann, Andreas
46
Hollebeek, Linda D.
44
Homburg, Christian
44
Kumar, V.
44
Bauer, Hans H.
43
Backhaus, Klaus
42
Phau, Ian
42
Verhoef, Peter C.
41
Bang, Nguyen
36
Dwivedi, Yogesh Kumar
36
Gierl, Heribert
36
Ko, Eunju
35
Usman, Osly
34
Walsh, Gianfranco
34
Vrontis, Demetris
33
Bagozzi, Richard P.
32
Pelsmacker, Patrick de
32
Cova, Bernard
31
Melewar, T. C.
31
Romaniuk, Jenni
31
Swoboda, Bernhard
31
Sharma, Piyush
30
Balaji, M. S.
28
Rajagopal
28
Sheth, Jagdish N.
28
Chintagunta, Pradeep K.
27
Dawes, John
27
Dens, Nathalie
27
Filieri, Raffaele
27
Paul, Justin
27
Sarkar, Abhigyan
27
Schramm-Klein, Hanna
27
Sreejesh, S.
27
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Published in...
All
Journal of retailing
10
Journal of the Academy of Marketing Science
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Journal of business research : JBR
4
Psychology & marketing
4
Review of marketing research
4
Journal of business-to-business marketing
3
Journal of international consumer marketing
3
Journal of marketing
3
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing research
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
AMS review : official publication of the Academy of Marketing Science
1
Customer relationship management in electronic markets
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Emerald insight
1
Fundamentals of marketing research ; Vol. 3
1
Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing analytics : JMA
1
Journal of marketing research : JMR
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of targeting, measurement and analysis for marketing
1
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ECONIS (ZBW)
97
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97
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1
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
2
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
3
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
4
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
5
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
6
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
7
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
8
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
9
Understanding the long-term implications of retailer returns in business-to-business relationships
Beitelspacher, Lauren Skinner
;
Baker, Thomas L.
;
Rapp, Adam
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011844791
Saved in:
10
The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott
;
Grewal, Dhruv
;
Aguirre, Elizabeth
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
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