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~person:"Grewal, Dhruv"
~person:"Kreutzer, Ralf T."
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
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Search: "Customer relationship management"
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Beziehungsmarketing
34
Relationship marketing
34
Consumer behaviour
15
Konsumentenverhalten
15
Einzelhandel
13
Retail trade
13
Internet marketing
6
Online-Marketing
6
Customer satisfaction
4
Dienstleistungsqualität
4
Kundenzufriedenheit
4
Lieferantenmanagement
4
Marketing management
4
Marketingmanagement
4
Service quality
4
Supplier relationship management
4
B-to-B-Marketing
3
Business-to-business marketing
3
Deutschland
3
Direct marketing
3
Direktmarketing
3
Germany
3
Ladengestaltung
3
Meta-Analyse
3
Meta-analysis
3
Online retailing
3
Online-Handel
3
Salespeople
3
Social Web
3
Social web
3
Store design
3
Verkaufspersonal
3
Beschwerdemanagement
2
Complaint management
2
Customer acquisition
2
Customer service
2
Data protection
2
Datenschutz
2
Distribution channel
2
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Article
32
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Article in journal
Aufsatz im Buch
Fallstudie
Aufsatz in Zeitschrift
26
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7
Case study
3
Lehrbuch
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English
26
German
9
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All
Grewal, Dhruv
Kreutzer, Ralf T.
Bruhn, Manfred
75
Homburg, Christian
65
Kumar, V.
58
Han, Heesup
52
Hollebeek, Linda D.
42
Verhoef, Peter C.
40
Herrmann, Andreas
38
Gil Saura, Irene
37
Mattila, Anna S.
37
Huber, Frank
34
Palmatier, Robert W.
33
Smith, Alan D.
33
Krafft, Manfred
30
Prentice, Catherine
30
Svensson, Göran
30
Evanschitzky, Heiner
28
Loureiro, Sandra Maria Correia
28
Stauss, Bernd
27
Thaichon, Park
27
Georgi, Dominik
26
Töpfer, Armin
26
Walsh, Gianfranco
26
Hippner, Hajo
25
Quach, Sara
25
Wilde, Klaus D.
25
Agnihotri, Raj
24
Hyun, Sunghyup Sean
24
Karjaluoto, Heikki
24
Klaus, Philipp
24
Bang, Nguyen
23
Ruyter, Ko de
23
Stock-Homburg, Ruth
23
Vrontis, Demetris
23
Eggert, Andreas
22
Matzler, Kurt
22
Meyer, Anton
22
Neslin, Scott A.
21
Wieseke, Jan
21
Wong, IpKin Anthony
21
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Journal of retailing
8
Journal of the Academy of Marketing Science
4
Journal of business research : JBR
2
Journal of marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
MSI reports : working paper series
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Customer relationship management in electronic markets
1
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of service research : JSR
1
Lehrbuch
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Management mit Vision und Verantwortung : eine Herausforderung an Wissenschaft und Praxis ; Festschrift für Hans Raffée zum 75. Geburtstag
1
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ECONIS (ZBW)
35
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
4
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
5
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
6
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
7
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
8
Store manager-store performance relationship : a research note
Arnold, Todd J.
;
Grewal, Dhruv
;
Motyka, Scott
;
Kim, Namwoon
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 144-155
Persistent link: https://www.econbiz.de/10012102988
Saved in:
9
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
10
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
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