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~person:"Grewal, Dhruv"
~person:"Thøgersen, John"
~person:"Walsh, Gianfranco"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
171
Konsumentenverhalten
171
Beziehungsmarketing
31
Relationship marketing
31
Customer satisfaction
26
Kundenzufriedenheit
26
Einzelhandel
25
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25
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19
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19
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18
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18
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18
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18
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14
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Complaint management
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Store design
12
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10
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Grewal, Dhruv
Thøgersen, John
Walsh, Gianfranco
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
27
Ko, Eunju
25
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Diamantopoulos, Adamantios
20
Keller, Kevin Lane
20
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
Dawes, John
17
MacInnis, Deborah J.
17
Khan, Imran
16
Pelsmacker, Patrick de
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Burmann, Christoph
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Sreejesh, S.
14
Casidy, Riza
13
Christodoulides, George
13
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Paul, Justin
13
Rahman, Zillur
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Ahn, Jiseon
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
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Journal of business research : JBR
2
European management journal
1
Gabler Edition Wissenschaft
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
The journal of product & brand management
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ECONIS (ZBW)
10
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1
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10
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10
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1
Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Saved in:
2
Consumer perceptions of luxury brands : an owner-based perspective
Bachmann, Frank
;
Walsh, Gianfranco
;
Hammes, Eva Katharina
- In:
European management journal
37
(
2019
)
3
,
pp. 287-298
Persistent link: https://www.econbiz.de/10012063171
Saved in:
3
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
4
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
5
Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
6
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
7
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco
;
Shiu, Edward
;
Hassen, Louise M.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
Saved in:
8
Konsumentenverwirrtheit als Marketingherausforderung
Walsh, Gianfranco
-
2002
-
1. Auflage
Persistent link: https://www.econbiz.de/10001627882
Saved in:
9
Die Ähnlichkeit zwischen Hersteller- und Handelsmarken und ihre Bedeutung für das kaufbezogene Verhalten von Konsumenten
Walsh, Gianfranco
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10001694469
Saved in:
10
Konsumentenverwirrtheit: Konstrukt und marketingpolitische Implikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Klee, Alexander
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 83-99
Persistent link: https://www.econbiz.de/10001635676
Saved in:
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