Discount venture brands : self-congruity and perceived value-for-money?
Year of publication: |
2020
|
---|---|
Authors: | Baker, Thomas L. ; Chari, Simos ; Daryanto, Ahmad ; Dzenkovska, Julija ; Ifie, Kemefasu ; Lukas, Bryan A. ; Walsh, Gianfranco |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 412-419
|
Subject: | Conventional budget brands | Discount venture brands | Private-label brands | Self-congruity | Venture brands | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Risikokapital | Venture capital | Unternehmensgründung | Business start-up |
-
Consumer preferences for coffee : hot and wet, or quality and flavor?
Jones, Eugene, (2016)
-
Wang, Jiexin, (2020)
-
Antecedents of private-label brand purchase intention : an experimental analysis
İpek, İlayda, (2022)
- More ...
-
Controlling for spurious moderation in marketing : a review of statistical techniques
Daryanto, Ahmad, (2022)
-
Emotional intelligence in front-line/back-office employee relationships
Kearney, Treasa, (2017)
-
Emotional intelligence in front-line/back-office employee relationships
Kearney, Treasa, (2017)
- More ...