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~person:"Grewal, Rajdeep"
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Grewal, Rajdeep
Lee, Ruby P.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Understanding the antecedents of collateral learning in new product alliances
Lee, Ruby P.
;
Johnson, Jean L.
;
Grewal, Rajdeep
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 192-200
Persistent link: https://www.econbiz.de/10003809038
Saved in:
2
Understanding the antecedents of collateral learning in new product alliances
Lee, Ruby P.
;
Johnson, Jean L.
;
Grewal, Rajdeep
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 192-200
Persistent link: https://www.econbiz.de/10008092934
Saved in:
3
Understanding the antecedents of collateral learning in new product alliances
Lee, Ruby P.
;
Johnson, Jean L.
;
Grewal, Rajdeep
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 192-201
Persistent link: https://www.econbiz.de/10008899525
Saved in:
4
Strategic Responses to New Technologies and Their Impact on Firm Performance
Lee, Ruby P.
;
Grewal, Rajdeep
- In:
Journal of marketing
68
(
2004
)
4
,
pp. 157-171
Persistent link: https://www.econbiz.de/10005925199
Saved in:
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