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Can the
marketing
department
benefit from socially responsible marketing activities? : the role of legitimacy and customers' interest in social responsibility
Özturan, Peren
;
Grinstein, Amir
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 400-441
Persistent link: https://www.econbiz.de/10013173435
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