Can the marketing department benefit from socially responsible marketing activities? : the role of legitimacy and customers' interest in social responsibility
Year of publication: |
2022
|
---|---|
Authors: | Özturan, Peren ; Grinstein, Amir |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 2, p. 400-441
|
Subject: | CSR | Legitimacy | Marketing department | Marketing department’s influence | Marketing performance | Socially responsible marketing | Socially responsible marketing activities | Marketing | Corporate Social Responsibility | Corporate social responsibility | Legitimität |
-
Towards conceptualisation of a social responsibility process : a mixed methods research design
Damoori, Dariush, (2022)
-
Strategic corporate social responsibility : the struggle for legitimacy and reputation
Pollach, Irene, (2015)
-
Ethics, corporate social responsibility, and developing country multinationals
Doh, Jonathan P., (2016)
- More ...
-
Özturan, Peren, (2021)
-
Özturan, Peren, (2022)
-
Özturan, Peren, (2014)
- More ...