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~person:"Grohmann, Bianca"
~subject:"Advertising effects"
~type:"article"
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Advertising effects
Brand image
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Brand management
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Consumer behaviour
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Grohmann, Bianca
Pelsmacker, Patrick de
10
Dens, Nathalie
8
Gierl, Heribert
8
Sreejesh, S.
7
Vashisht, Devika
7
Erfgen, Carsten
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Esch, Franz-Rudolf
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Ilicic, Jasmina
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Kulczynski, Alicia
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Matthes, Jörg
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Muehling, Darrel D.
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Romaniuk, Jenni
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Bang Nguyen Viet
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Jang, Soocheong
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Kim, Dong Hoo
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Pradhan, Debasis
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Rosengren, Sara
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Roy, Subhadip
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Sattler, Henrik
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Allan, David
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Biswas, Abhijit
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Brasel, S. Adam
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Buijzen, Moniek
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Chan, Fong Yee
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Chang, Hua
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Cohen, Justin
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Dahlén, Micael
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Dwivedi, Yogesh Kumar
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Fleck, Nathalie
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Foroudi, Pantea
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Ghosh, Tathagata
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Guèvremont, Amélie
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European journal of marketing : EJM
1
Journal of marketing communications
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
2
Can good news be bad? : the role of brand communication strategy and brand commitment in the announcement of product improvements
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 352-365
Persistent link: https://www.econbiz.de/10010423016
Saved in:
3
The impact of brand personality on consumer responses to persuasion attempts
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 518-530
Persistent link: https://www.econbiz.de/10009766383
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