The impact of brand personality on consumer responses to persuasion attempts
Amélie Guèvremont; Bianca Grohmann
| Year of publication: |
2013
|
|---|---|
| Authors: | Guèvremont, Amélie ; Grohmann, Bianca |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 6, p. 518-530
|
| Subject: | Markenartikel | Brand | Markenimage | Brand image | Markenführung | Brand management | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009766383