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~person:"Grohs, Reinhard"
~subject:"Brand attitude"
~subject:"Werbewirkung"
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Brand attitude
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Grohs, Reinhard
Woisetschläger, David
8
Marwitz, Christian
6
Nufer, Gerd
6
Breuer, Christoph
5
Mazodier, Marc
5
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4
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Journal of business research : JBR
1
Psychology & marketing
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ECONIS (ZBW)
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1
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
2
An investigation of children's ability to identify sponsors and understand sponsorship intentions
Grohs, Reinhard
;
Wagner, Udo
;
Steiner, Regina
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 907-917
Persistent link: https://www.econbiz.de/10009664849
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