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~person:"Grow, Jean"
~person:"Mattila, Pekka"
~type_genre:"Case study"
~type_genre:"Lehrbuch"
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Field guide to case study research in business-to-business marketing and purchasing
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Advertising creative : strategy, copy, design
Altstiel, Tom
;
Grow, Jean
;
Jennings, Marcel
-
2020
-
Fifth edition
Persistent link: https://www.econbiz.de/10011973294
Saved in:
2
Barriers to innovation diffusion in industrial networks : a systematic combining approach
Huhtala, Juho-Petteri
;
Mattila, Pekka
;
Sihvonen, Antti
; …
- In:
Field guide to case study research in …
,
(pp. 61-76)
.
2014
Persistent link: https://www.econbiz.de/10011413703
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