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~person:"Gruar, Colin"
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relationship marketing strategy development
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Gruar, Colin
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The Application of Stakeholder Theory to Relationship Marketing Strategy Development in a Non-profit Organization
Knox, Simon
;
Gruar, Colin
- In:
Journal of Business Ethics
75
(
2007
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10005680873
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