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~person:"Grunert, Klaus G."
~subject:"Risiko"
~subject:"Werbewirkung"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
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Health-related ad information and health motivation effects on product evaluations
Chrysochou, Polymeros
;
Grunert, Klaus G.
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1209-1217
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