//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gu, Bin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Luo, X."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
2
Online-Marketing
2
Advertising
1
Advertising effects
1
Brand image
1
Brand management
1
Consumer behaviour
1
Expert blog
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Mobile Anwendung
1
Mobile Business
1
Mobile Marketing
1
Mobile application
1
Mobile business
1
Mobile communications
1
Mobile marketing
1
Mobilkommunikation
1
Perception
1
Sales promotion
1
Social Web
1
Social web
1
Verkaufsförderung
1
Wahrnehmung
1
Web 2.0 technologies
1
Web 2.0-Technologien
1
Werbewirkung
1
Werbung
1
advertising
1
consumer brand perception
1
dynamic impact
1
location-based mobile promotion
1
mobile computing
1
mobile promotion
1
randomized field experiment
1
social media
1
vector auto-regression
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Gu, Bin
Luo, Xueming
73
Luo, Xiao
21
Fang, Zheng
17
Andrews, Michelle
9
Kwong, C.K.
7
Luo, X.G.
7
Phang, Chee Wei
7
Tang, J.F.
7
Aspara, Jaakko
6
Chen, Yi-chun
6
Homburg, Christian
6
Luo, X. G.
6
Fong, Nathan M.
5
Kwong, C. K.
5
Tang, J. F.
5
Wang, Xiaoyi
5
Luo, X.
4
Raithel, Sascha
4
CHENG, M. F.
3
Cheng, Zhang
3
Dubé, Jean-Pierre
3
LUO, X. D.
3
Li, Jing
3
Lin, Zhijie
3
Luo, Xuan
3
Mu, L.F.
3
Qin, Marco Shaojun
3
Qu, Zhe
3
Wieseke, Jan
3
YANG, J. H.
3
Zhang, Jie Jennifer
3
Zhang, Yuchi
3
Zheng, Qinqin
3
Bhattacharya, C. B.
2
Deng, S. F.
2
Du, Shuili
2
Duan, Yunlong
2
Ghose, Anindya
2
Greenberg, Joseph
2
more ...
less ...
Published in...
All
Information systems research : ISR
1
Management information systems : mis quarterly
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Expert blogs and consumer perceptions of competing brands
Luo, Xueming
;
Gu, Bin
;
Zhang, Jie Jennifer
;
Phang, Chee Wei
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
Saved in:
2
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->