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~person:"Guèvremont, Amélie"
~subject:"Brand image"
~subject:"Virales Marketing"
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Brand image
Virales Marketing
Brand management
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Markenimage
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Advertising effects
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Brand authenticity
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Consonants in brand names
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Geschlecht
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Markenartikel
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Marketing management
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Guèvremont, Amélie
Roper, Stuart
5
De Chernatony, Leslie
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Buil, Isabel
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Delgado-Ballester, Elena
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Grohmann, Bianca
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Melewar, T. C.
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Abosag, Ibrahim
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European journal of marketing : EJM
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ECONIS (ZBW)
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The brand authenticity effect : situational and individual-level moderators
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 602-620
Persistent link: https://www.econbiz.de/10011574475
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2
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
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