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~person:"Guccio, Calogero"
~person:"Merchant, Altaf"
~person:"Taheri, Babak"
~subject:"Measurement"
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International journal of advertising : the quarterly review of marketing communications
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
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2
Keeping your audience : presenting a visitor engagement scale
Taheri, Babak
;
Jafari, Aliakbar
;
O'Gorman, Kevin
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 321-329
Persistent link: https://www.econbiz.de/10010355112
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