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~person:"Guercini, Simone"
~person:"Lal, Kaushalesh"
~person:"Rinaldi, Rinaldo"
~subject:"International market entry"
~type_genre:"Book section"
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Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 61-84)
.
2015
Persistent link: https://www.econbiz.de/10011415985
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