Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian fashion industry
Simone Guercini and Andrea Runfola
| Year of publication: |
2015
|
|---|---|
| Authors: | Guercini, Simone ; Runfola, Andrea |
| Published in: |
International marketing in the fast changing world. - Bingley [u.a.] : Emerald, ISBN 1-78560-233-0. - 2015, p. 61-84
|
| Subject: | Internationaler Markteintritt | International market entry | Internationale Geschäftsbeziehungen | International business | Ladengeschäft | Retail outlet | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Italien | Italy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011415985