//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gugel, Craig"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising media"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Advertising effects
1
Advertising media
1
Konsumentenverhalten
1
Marketing theory
1
Marketingtheorie
1
Werbeträger
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Working Paper
Article in journal
1
Language
All
English
1
Author
All
Gugel, Craig
Brasel, S. Adam
2
Ahn, Joongha
1
Aldas-Manzano, Joaquín
1
Bauer, Hans H.
1
Block, Martin P.
1
Chan-Olmsted, Sylvia M.
1
Chatterjee, Patrali
1
Chen, Haipeng
1
Chiou, Wen-Bin
1
Currás-Pérez, Rafael
1
De Gregorio, Federico
1
Dix, Steve
1
Drakatos, Nikolaos
1
Eliaz, Kfir
1
Gierl, Heribert
1
Gips, James
1
Golob, Urša
1
Großmann, Tina
1
Han, WoongHee
1
Hedgcock, William
1
Huang, Hazel H.
1
Häfner, Michael
1
Kilger, Max
1
Kim, DongTae
1
Kim, Jaeil
1
Knuth, Ingo
1
Kolsaker, Alisa
1
Kouki-Block, Monia
1
Krusenstern, Lambert von
1
Lee, Changwon
1
Lee, Hsin-Yi
1
Lee, Jongsu
1
Lee, Taejun David
1
Martí-Parreño, José
1
Mitchell, Vincent-Wayne
1
Neumann, Marcus M.
1
Paik, Michael
1
Paramita, Widya
1
Pelsmacker, Patrick de
1
more ...
less ...
Published in...
All
Journal of advertising research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni
;
Gugel, Craig
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->