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~person:"Guja Armannsdottir"
~subject:"Bibliometrie"
~subject:"Cluster"
~subject:"Marktforschung"
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Guja Armannsdottir
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International journal of market research : JMRS ; the journal of the Market Research Society
2
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ECONIS (ZBW)
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Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
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2
The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher
;
Guja Armannsdottir
;
Dean, Dianne
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
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