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~person:"Gummerus, Johanna"
~source:"econis"
~subject:"Relationship marketing"
~subject:"Ressourcenorientierter Ansatz"
~subject:"Services marketing"
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Search: subject_exact:"Service-Dominant Logic"
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Relationship marketing
Ressourcenorientierter Ansatz
Services marketing
Marketing theory
4
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Service-Dominant Logic
4
Service-dominant logic
4
Betriebliche Wertschöpfung
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Gummerus, Johanna
Vargo, Stephen L.
13
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10
Edvardsson, Bo
8
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Akaka, Melissa Archpru
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Alexander Joseph Ibnu Wibowo
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Baglieri, Enzo
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Journal of the Academy of Marketing Science
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
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1
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
2
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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