Exploring value propositions and service innovation : a service-dominant logic study
Year of publication: |
2015
|
---|---|
Authors: | Skålén, Per ; Gummerus, Johanna ; Koskull, Catharina von ; Magnusson, Peter |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 2, p. 137-158
|
Subject: | Resource integration | Service-dominant logic | Service innovation | Value proposition | Service-Dominant Logic | Betriebliche Wertschöpfung | Value creation | Innovation | Kundenwert | Customer value | Marketingtheorie | Marketing theory | Dienstleistung | Services | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing |
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