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~person:"Gummerus, Johanna"
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Marketing theory
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Gummerus, Johanna
Vargo, Stephen L.
50
Lusch, Robert F.
36
Edvardsson, Bo
18
Akaka, Melissa Archpru
13
Barile, Sergio
9
Ng, Irene
9
Polese, Francesco
9
Grönroos, Christian
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Koskela-Huotari, Kaisa
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Löbler, Helge
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Mele, Cristina
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Tronvoll, Bård
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Brodie, Roderick J.
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Hughes, Tim
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Saviano, Marialuisa
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Hollebeek, Linda D.
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Skålén, Per
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Frow, Pennie
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Helkkula, Anu
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Hilton, Toni
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Horbel, Chris
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Osborne, Stephen P.
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Wieland, Heiko
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Aitken, Robert
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Arnould, Eric J.
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Barrutia, José M.
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Colurcio, Maria
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Corsaro, Daniela
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Jaakkola, Elina
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Journal of service management
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Journal of the Academy of Marketing Science
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Managing service quality : MSQ ; an international journal
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Marketing theory
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ECONIS (ZBW)
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Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
2
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
3
Value creation processes and value outcomes in marketing theory : strangers or siblings?
Gummerus, Johanna
- In:
Marketing theory
13
(
2012
)
1
,
pp. 19-46
Persistent link: https://www.econbiz.de/10009740432
Saved in:
4
Re-investigating the nature of tangibility/intangibility and its influence on consumer experiences
Hellén, Katarina
;
Gummerus, Johanna
- In:
Journal of service management
24
(
2013
)
2
,
pp. 130-150
Persistent link: https://www.econbiz.de/10009742804
Saved in:
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