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~person:"Gupta, Suraksha"
~person:"Loureiro, Sandra Maria Correia"
~person:"Sakkthivel, A. M."
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Brand management"
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Marketingmanagement
Brand management
61
Markenführung
61
Consumer behaviour
37
Konsumentenverhalten
37
Brand image
36
Markenimage
36
Beziehungsmarketing
26
Relationship marketing
26
Brand
21
Markenartikel
21
Social Web
12
Social web
12
Internet marketing
8
Marketing management
8
Online-Marketing
8
Customer integration
7
Kundenintegration
7
Customer engagement
6
Customer satisfaction
6
Emotion
6
Kundenzufriedenheit
6
Brand coolness
5
Corporate Social Responsibility
5
Corporate reputation
5
Corporate social responsibility
5
Firmenimage
5
Viral marketing
5
Virales Marketing
5
Brand loyalty
4
Branding
4
Fashion
4
Instagram
4
Markentreue
4
Mode
4
Advertising effects
3
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3
Luxury goods
3
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3
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Gupta, Suraksha
Loureiro, Sandra Maria Correia
Sakkthivel, A. M.
Melewar, T. C.
13
Laukkanen, Tommi
9
Ko, Eunju
7
O'Cass, Aron
7
Balmer, John M. T.
6
Hirvonen, Saku
6
Kitchen, Philip J.
6
Reijonen, Helen
6
Urde, Mats
6
Šerić, Maja
6
Foroudi, Pantea
5
Merrilees, Bill
5
Balmer, John M.T.
4
Bang Nguyen Viet
4
Bang, Nguyen
4
Mingione, Michela
4
Pitt, Leyland F.
4
Srivastava, R. K.
4
Tuominen, Sasu
4
Wymer, Walter
4
Abratt, Russell
3
Abril Barrie, Carmen
3
Amrouche, Nawel
3
Anees-ur-Rehman, Muhammad
3
Barrio-García, Salvador del
3
Baumgarth, Carsten
3
Casidy, Riza
3
Chan-Olmsted, Sylvia M.
3
Cuneo, Andres
3
Dekimpe, Marnik G.
3
Eisingerich, Andreas B
3
Geyskens, Inge
3
Gil Saura, Irene
3
Keller, Kristopher Oliver
3
Kim, Kyung Hoon
3
Kim, Sang Jin
3
Kumar, V.
3
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3
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Journal of business research : JBR
2
Corporate reputation review : an international journal
1
International studies of management and organization
1
Journal of communication management
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
The journal of product & brand management
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ECONIS (ZBW)
8
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1
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8
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date (oldest first)
1
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
2
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
3
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
4
Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
5
A review of e-mass customization as a branding strategy
Yan, Ye
;
Gupta, Suraksha
;
Schoefer, Klaus
;
Licsandru, Tana
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
Saved in:
6
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
7
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
8
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
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