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~person:"Gupta, Suraksha"
~subject:"Brand competitiveness"
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Brand competitiveness
Brand image
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Markenimage
16
Brand management
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Markenführung
12
Brand
7
Markenartikel
7
Consumer behaviour
6
Konsumentenverhalten
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Corporate reputation
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Firmenimage
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Place marketing
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Reputation
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Standortmarketing
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Beziehungsmarketing
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Brand value
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Competition
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Complexity theory
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Corporate Social Responsibility
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Corporate social responsibility
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Einzelhandel
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Innovation adoption
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Innovationsakzeptanz
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Marketing management
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Marketingmanagement
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Place image
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Relationship marketing
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Retail trade
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Tourism marketing
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Tourismusmarketing
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Wettbewerb
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Betriebliche Wertschöpfung
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Bottom of the pyramid (BoP)
1
Brand adoption
1
Brand differentiation
1
Brand knowledge
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Brand loyalty
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Brand perception
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Brand purchasing intention
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Brand representative
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Gupta, Suraksha
Foroudi, Pantea
2
Cuomo, Maria Teresa
1
Della Lena, Sebastiano
1
Foroudi, Mohammad Mahdi
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Gallear, David
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Katsikeas, Constantine S.
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Journal of business research : JBR
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ECONIS (ZBW)
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Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
2
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
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