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~person:"Gupta, Suraksha"
~subject:"Brand management"
~type:"article"
~type:"book"
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Brand management
Brand image
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Markenimage
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Markenartikel
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Consumer behaviour
6
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Gupta, Suraksha
Burmann, Christoph
60
Loureiro, Sandra Maria Correia
26
Keller, Kevin Lane
25
Melewar, T. C.
24
Phau, Ian
22
Bang, Nguyen
20
De Chernatony, Leslie
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Diamantopoulos, Adamantios
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Guzman, Francisco
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Baumgarth, Carsten
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Foroudi, Pantea
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Khan, Imran
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Romaniuk, Jenni
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Christodoulides, George
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Han, Heesup
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Park, C. Whan
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Sarkar, Juhi Gahlot
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Schade, Michael
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Kumar, Vikas
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Piehler, Rico
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Rahman, Zillur
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Sattler, Henrik
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Veloutsou, Cleopatra
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Esch, Franz-Rudolf
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Thunderbird international business review
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Qualitative market research : an international journal
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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The local brand representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
Saved in:
12
Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha
;
Balmer, John M. T.
;
Low, Brian
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011422655
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