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~person:"Gupta, Suraksha"
~subject:"Wettbewerb"
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Wettbewerb
Brand image
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Markenimage
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Markenartikel
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Gupta, Suraksha
Loginova, Oksana
4
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3
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Journal of business research : JBR
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ECONIS (ZBW)
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Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
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2
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
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