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~person:"Gupta, Suraksha"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
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Brand knowledge, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
,
(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
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Brand adoption by BoP retailers
Sinha, P. K.
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Gupta, Suraksha
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Rawal, Saurabh
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2014
Persistent link: https://www.econbiz.de/10010337571
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