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~person:"Gurun, Umit G."
~person:"Heerde, Harald J. van"
~type_genre:"Arbeitspapier"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Werbekampagne"
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Gurun, Umit G.
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Buying the verdict
Cohen, Lauren H.
;
Gurun, Umit G.
-
2018
Persistent link: https://www.econbiz.de/10011861009
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Understanding the timing and magnitude of advertising spending patterns
Gijsenberg, Maarten J.
;
Heerde, Harald J. van
;
Dekimpe, …
-
2009
Persistent link: https://www.econbiz.de/10009306647
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