Understanding the timing and magnitude of advertising spending patterns
M. J. Gijsenberg, H. J. van Heerde, M. G. Dekimpe, J.-B. E. M. Steenkamp and V. R. Nijs
| Year of publication: |
2009
|
|---|---|
| Authors: | Gijsenberg, Maarten J. ; Heerde, Harald J. van ; Dekimpe, Marnik G. ; Steenkamp, Jan-Benedict E. M. ; Nijs, V. R. |
| Publisher: |
Leuven : Katholieke Univ. Leuven, Faculty of Business and Economics |
| Subject: | Werbung | Advertising | Ausgaben | Expenditure | Werbeplanung | Advertising planning |
freely available
| Extent: | Online-Ressource (65 S.) graph. Darst. |
|---|---|
| Series: | MO. - Leuven : [Verlag nicht ermittelbar], ZDB-ID 2397376-6. - Vol. 0901 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009306647