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~person:"Guruvayurappan, Nitya"
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Cultural values and branding in an emerging market : the Indian context
Kumar, S. Ramesh
;
Guruvayurappan, Nitya
;
Banerjee, Madhurjya
- In:
The marketing review
7
(
2007
)
3
,
pp. 247-272
Persistent link: https://www.econbiz.de/10003538046
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2
Cultural values and branding in an emerging market : the Indian context
Kumar, S. Ramesh
;
Guruvayurappan, Nitya
;
Banerjee, Madhurjya
- In:
The marketing review
7
(
2007
)
3
,
pp. 247-272
Persistent link: https://www.econbiz.de/10009853109
Saved in:
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