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~person:"Gustafsson, Anders"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Market research"
~subject:"Marketing theory"
~type_genre:"Sammelwerk"
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B-to-B-Marketing
Market research
Marketing theory
Marktforschung
12
Theorie
11
Theory
11
Marketingtheorie
10
Conjoint Measurement
3
Conjoint analysis
3
Conjoint-Analyse
3
Bundling strategy
1
Business services
1
Dienstleistungssektor
1
Economists
1
Emerging economies
1
History of economic thought
1
Industrie
1
Leistungsbündel
1
Manufacturing industries
1
Marketingforschung
1
Naresh K. Malhotra
1
Paul E. Green
1
Schwellenländer
1
Service industry
1
Unternehmensdienstleistung
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14
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Sammelwerk
Article in journal
16
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16
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15
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11
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7
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English
15
Author
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Gustafsson, Anders
Malhotra, Naresh K.
Sheth, Jagdish N.
22
Kleinaltenkamp, Michael
14
Tadajewski, Mark
14
Green, Paul E.
7
Pepels, Werner
7
Homburg, Christian
6
Maclaran, Pauline
6
Wind, Yoram
6
Backhaus, Klaus
5
Ellis, Nick
5
Fitchett, James
5
Herrmann, Andreas
5
Plinke, Wulff
5
Pressey, Andrew
5
Rao, Vithala R.
5
Albers, Sönke
4
Bauer, Hans H.
4
Günter, Bernd
4
Helm, Sabrina
4
Keller, Bernhard
4
Klein, Hans-Werner
4
Mazurek-Łopacińska, Krystyna
4
Paliwoda, Stanley J.
4
Pilarczyk, Bogna
4
Saren, Michael
4
Arsel, Zeynep
3
Baumgarth, Carsten
3
Breunig, Gerhard
3
Buber, Renate
3
Diller, Hermann
3
Eisend, Martin
3
Garczarczyk, Józef
3
Geiger, Ingmar
3
Hinterhuber, Andreas
3
Jacob, Frank
3
Jones, D. G. Brian
3
Rossi, Patricia
3
Spotts, Harlan E.
3
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Published in...
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SAGE library in marketing
7
Legends in marketing
2
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Review of marketing research
1
Source
All
ECONIS (ZBW)
15
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1
Marketing
research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
2
Future of research in
marketing
in emerging economies
Malhotra, Naresh K.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009751829
Saved in:
3
Fundamentals of
marketing
research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
Saved in:
4
Fundamentals of
marketing
research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
Saved in:
5
Fundamentals of
marketing
research ; Vol. 3
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530740
Saved in:
6
Fundamentals of
marketing
research ; Vol. 4
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530742
Saved in:
7
Fundamentals of
marketing
research ; Vol. 5
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530743
Saved in:
8
Fundamentals of
marketing
research ; Vol. 6
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530746
Saved in:
9
Special issue:
Marketing
Legends
Malhotra, Naresh K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009270407
Saved in:
10
Legends in
marketing
: Naresh K. Malhotra
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009300114
Saved in:
1
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