Future of research in marketing in emerging economies
guest eds.: Naresh Malhotra ...
| Year of publication: |
2013
|
|---|---|
| Other Persons: | Malhotra, Naresh K. (contributor) |
| Publisher: |
Bradford : Emerald |
| Subject: | Marketingtheorie | Marketing theory | Schwellenländer | Emerging economies |
| Extent: | S. 108 - 192 graph. Darst. |
|---|---|
| Series: | Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013,2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 5 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009751829