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~person:"Gustafsson, Anders"
~person:"Töytäri, Pekka"
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Gustafsson, Anders
Töytäri, Pekka
Parvinen, Petri
38
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The great game of business : advancing knowledge on gamification in business contexts
Wünderlich, Nancy V.
;
Gustafsson, Anders
;
Hamari, Juho
; …
- In:
Journal of business research : JBR
106
(
2020
),
pp. 273-276
Persistent link: https://www.econbiz.de/10012158364
Saved in:
2
The significance of the new venture's first sale : the impact of founders' capabilities and proactive sales orientation
Pitkänen, Ilona
;
Parvinen, Petri
;
Töytäri, Pekka
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 680-694
Persistent link: https://www.econbiz.de/10010375923
Saved in:
3
Bridging the theory to application gap in value-based selling
Töytäri, Pekka
;
Alejandro, Thomas Brashear
;
Parvinen, …
- In:
The journal of business & industrial marketing
26
(
2011
)
7
,
pp. 493-502
Persistent link: https://www.econbiz.de/10009410788
Saved in:
4
Bridging the theory to application gap in value-based selling
Töytäri, Pekka
;
Alejandro, Thomas Brashear
;
Parvinen, …
- In:
The journal of business & industrial marketing
26
(
2011
)
7
,
pp. 493-503
Persistent link: https://www.econbiz.de/10009286485
Saved in:
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