The significance of the new venture's first sale : the impact of founders' capabilities and proactive sales orientation
Ilona Pitkänen, Petri Parvinen and Pekka Töytäri
| Year of publication: |
2014
|
|---|---|
| Authors: | Pitkänen, Ilona ; Parvinen, Petri ; Töytäri, Pekka |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 31.2014, 4, p. 680-694
|
| Subject: | Unternehmensgründung | Business start-up | Produktentwicklung | New product development | Absatz | Sales | Verkaufsverhalten | Sales behaviour | Erfolgsfaktor | Success factor | Finnland | Finland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010375923