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~person:"Gutiérrez-Rodríguez, Pablo"
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Gutiérrez-Rodríguez, Pablo
Choi, Tsan-Ming
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The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
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Purchase intention of fashion brand retailers : a journey through consumer engagement and happiness
Gutiérrez-Rodríguez, Pablo
;
Cuesta-Valiño, Pedro
; …
- In:
Management decision
62
(
2024
)
2
,
pp. 381-402
Persistent link: https://www.econbiz.de/10014637149
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