Purchase intention of fashion brand retailers : a journey through consumer engagement and happiness
Year of publication: |
2024
|
---|---|
Authors: | Gutiérrez-Rodríguez, Pablo ; Cuesta-Valiño, Pedro ; Ravina Ripoll, Rafael ; García-Henche, Blanca |
Published in: |
Management decision. - Bingley : Emerald, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 62.2024, 2, p. 381-402
|
Subject: | Consumer brand engagement | Consumer happiness | Fashion | Purchase intention | SEM model | Mode | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Textilhandel | Textile distribution |
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