//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Guzman, Francisco"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Wong, IpKin Anthony"
~subject:"Brand image"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Luxury goods"
~subject:"Service quality"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Brand management
E-commerce
Luxury goods
Service quality
Viral marketing
Consumer behaviour
212
Konsumentenverhalten
212
Beziehungsmarketing
59
Relationship marketing
59
Customer satisfaction
50
Kundenzufriedenheit
50
Markenführung
41
Dienstleistungsqualität
40
Markenimage
39
Brand
24
Markenartikel
24
Corporate Social Responsibility
21
Corporate social responsibility
21
Gastronomie
21
Restaurant industry
21
Beschwerdemanagement
19
Complaint management
19
Emotion
18
Hotel industry
18
Hotellerie
18
Internet marketing
15
Online retailing
15
Online-Handel
15
Online-Marketing
15
Virales Marketing
14
Einzelhandel
13
Luxusgüter
13
Retail trade
13
Experiment
12
Bibliometrics
10
Bibliometrie
10
Preismanagement
10
Pricing strategy
10
Social Web
10
Social web
10
more ...
less ...
Online availability
All
Undetermined
83
Free
1
Type of publication
All
Article
99
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Article
Aufsatz in Zeitschrift
101
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
101
Author
All
Guzman, Francisco
Mattila, Anna S.
Paul, Justin
Wong, IpKin Anthony
Han, Heesup
59
Loureiro, Sandra Maria Correia
42
Phau, Ian
42
Ko, Eunju
33
Hollebeek, Linda D.
30
Diamantopoulos, Adamantios
28
Bang, Nguyen
26
Hyun, Sunghyup Sean
25
Japutra, Arnold
25
Sarkar, Abhigyan
25
Prentice, Catherine
24
Dwivedi, Yogesh Kumar
23
Filieri, Raffaele
23
Jang, Soocheong
23
Melewar, T. C.
23
Septianto, Felix
23
Sreejesh, S.
23
Balaji, M. S.
22
Dens, Nathalie
22
Valette-Florence, Pierre
22
Pelsmacker, Patrick de
21
Veloutsou, Cleopatra
21
Ahn, Jiseon
20
Christodoulides, George
20
Johnson, Lester W.
20
Park, Jungkun
20
Romaniuk, Jenni
20
Bilgihan, Anil
19
Gierl, Heribert
19
Hanks, Lydia
19
Klaus, Philipp
19
Shukla, Paurav
19
Vrontis, Demetris
19
Khan, Imran
18
Line, Nathaniel D.
18
Quach, Sara
18
more ...
less ...
Published in...
All
Journal of business research : JBR
13
The journal of product & brand management
10
Journal of retailing and consumer services
9
International journal of hospitality management
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
International journal of contemporary hospitality management
6
The journal of services marketing
4
International marketing review
3
Journal of hospitality marketing & management
3
Journal of travel and tourism marketing
3
International journal of consumer studies
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Services marketing quarterly
2
The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Business strategy and the environment
1
Cornell hospitality quarterly : CQ
1
European journal of marketing : EJM
1
European management journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of service management
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
more ...
less ...
Source
All
ECONIS (ZBW)
101
Showing
1
-
10
of
101
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
3
Axiology of tourism shopping : a cross-level investigation of value-in-the-experience (VALEX)
Wong, IpKin Anthony
;
Huang, GuoQiong Ivanka
;
Li, Zhuo
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 549-563
Persistent link: https://www.econbiz.de/10014633611
Saved in:
4
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
5
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
6
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
7
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
8
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
9
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
10
How folk music induces destination image : a synthesis between sensory marketing and cognitive balance theory
Fan, Yulan
;
Wong, IpKin Anthony
;
Lin, Zhiwei
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014318842
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->